§ 01 · The Hook
The bait, then the rug-pull.
The title is the bait — '1 day > 99% of people in a year' — but the lure is harder to spot: a 40-second cinematic montage of phones, money, dams, and fire that buys Dean the runway to never literally restate the promise. He just opens with 'proximity is power' and rides the production value all the way to a coaching-program design framework.
What the video promised.
stated at 09:55“I want all of you in the next ninety days to get paid for changing someone's life. If you do, everything changes.”delivered at 09:15
Where the time goes.
00:00 – 00:05
01 · Cold open — 'proximity is power'
Dean's voice-over states the thesis over a black screen and channel ID card.
00:05 – 00:38
02 · Cinematic distraction montage
B-roll: scattered phones, news headlines (AI, Iranian missiles), money printing, dam spillway, fiery sunset, macro eye, man alone at desk at night — 'we get tripped up.'
00:38 – 01:15
03 · Studio reveal — 'to-done list'
First time we see Dean in the city-skyline studio. He pivots: instead of more to-dos, design events that produce a 'to-done list.' Coaching topics → 1-day curriculum.
01:15 – 02:05
04 · Reassurance + framing
'This is a cherry on the top, an enhancement.' Reframes the whole video as additive, not corrective. Sets up the 7-ingredients teach.
02:05 – 02:55
05 · Ingredient 1: Learn + implement in real time
Identify your future client's biggest constraint (funnel, copy, sales presentation) — design the event so they leave with that one constraint busted.
02:55 – 03:35
06 · Ingredient 2: Guided by a proven expert
Permission slip: 'You are a chapter ahead, five books ahead of your ideal client.' Your ideal client is you-of-a-few-years-ago. That's enough.
03:35 – 03:55
07 · Ingredient 3: Kills the long to-do list
On your own you skip the hard items (do 1, 3, 7, 9 — but you needed 1 through 10). The event forces all 10.
03:55 – 04:40
08 · Ingredient 4: Real-time accountability
Teach 'no gray' — every action either serves the person you want to become or it doesn't. Strength to say no, open gaps in the calendar.
04:40 – 05:07
09 · Ingredient 5: Collaboration
In every group, fast people pull slow people. 'By the time you're done, everybody's equal.'
05:07 – 05:30
10 · Ingredient 6: Immediate needle movers
'I did this one-hour exercise and it's done.' One-session deliverables: collect money now, book appointments now.
05:30 – 06:20
11 · Ingredient 7: Middle-tier price ($5k–$50k)
Workshop pricing: free for first run, or middle tier $5k–$50k. References his and Tony's $250k mastermind. 'They're paying for the outcome.'
06:20 – 07:10
12 · The human-condition aside
'I'm not that good on camera. Can I really ask for the money?' The group beats the human condition.
07:10 – 08:00
13 · Workshop logistics & pre-event
Two days on Zoom, two days in-person. Concrete deliverables: film your video, edit your video, make your funnel live, write your sales copy and email sequence — live.
08:00 – 08:30
14 · Step 1: Format & length
Choose 2-day Zoom or 1-day in-person. Don't shorten because you think you don't have enough — 'Gigi' (the in-house AI / chat) will structure breakouts.
08:30 – 08:45
15 · Step 2: Curriculum & outcomes
Outcomes first. Let Gigi or chat draft the curriculum.
08:45 – 09:15
16 · Step 3: Price + first-time tactic
For the first workshop, have students 'donate $1,000 to charity' for access — 5 seats only. Gets the bugs out without selling.
09:15 – 10:10
17 · Step 4: Realistic goal + belief check
5 people in 90 days. 'Don't ever sell anything that you're not so proud of you can't wait to talk about.'
10:10 – 11:14
18 · Objection close: 'cost of staying where you are'
Separates real hardship (food / mortgage → empathy + free) from 'I'm not sure it's worth the investment' (reframe to opportunity cost).
Visual structure at a glance.
Named ideas worth stealing.
00:02concept
Proximity Is Power
Distraction makes solo execution nearly impossible. The fix is physical or virtual proximity — gather your students, work in the same room or Zoom, and the constraint dissolves.
Steal forReframing why JoeFlow / MCN+ customers should join a live workshop instead of just watching tutorials.
01:15concept
To-Done List (vs To-Do List)
Stop giving customers more to-dos. Design every encounter so they leave with the work itself done.
Steal forFrame every Joe offer as 'walk out with the asset built,' not 'walk out with a course you might watch.'
02:10list
7 Ingredients of a Workshop That Works
- Learn AND implement in real time
- Guided by a proven expert (you only need to be a chapter ahead)
- Kills the long to-do list
- Real-time accountability + not-to-do list
- Collaboration so no one feels behind
- Immediate needle movers (one-hour deliverables)
- Middle-tier price ($5k–$50k)
Dean's checklist for designing high-ticket execution events.
Steal forDirect lift for the LFB Line $1k done-with-you offer.
08:00list
4 Steps to a Winning Program
- Choose format and length
- Create curriculum and outcomes (outcomes first)
- Price the program
- Create a realistic goal (e.g. 5 people in 90 days)
Build sequence for the workshop itself.
Steal forUse as the literal table-of-contents in any 'productize your offer' Joe-Lee teach.
10:24concept
Cost of Staying Where You Are
When prospect says 'I'm not sure I can afford it,' don't defend price — pivot to opportunity cost.
Steal forPlug straight into the MCN+ / LFB Line objection-handling script.
03:08concept
You Are A Chapter Ahead
You don't have to be the world's expert. Being one chapter / five books ahead of your ideal client is enough.
Steal forPermission-slip framing for any creator hesitant to charge. Direct ammo for Killing Excuses.
08:50concept
First-Workshop Charity Donation Tactic
For your first workshop, don't charge — have attendees donate $1,000 to charity. 5 seats. Removes the 'am I worth it' block.
Steal forSmart tactic for testing a new Joe offer (LFB Line v1, ShowRunner AI workshop).
Lines you could clip.
00:02
“Today, I wanna talk about how proximity is power.”
01:15
“How do we create a to-done list?”
03:15
“Your ideal client is you of a few years ago.”
06:48
“They're not paying you for your time. They're paying for the outcome you can deliver them.”
09:55
“Don't ever sell anything that you're not so proud of that you can't wait to talk about.”
10:24
“What's the cost of staying where you are?”
09:29
“When you love something, sales conversations should be fun and painless and exciting.”
How they spent the runtime.
Hook length38s
Info densityhigh
Filler8%
Things they pointed at.
00:00productMastermind.com / Mastermind Business System
06:28channelTony Robbins ($250k mastermind partner)
08:15toolGigi / GG (in-house AI workshop assistant)
08:31toolchat (ChatGPT) for curriculum drafting
How they asked for the click.
00:00product
“Try Mastermind Business System for Just $1 (link in description). Subscribe to the channel.”
In-video Dean never explicitly pitches. The description does all the selling — $1 MBS trial, free newsletter, social handles, four 'watch next' video links. Soft pull, hard funnel.
Word for word.
HOOKopening / re-engagementCTAthe pitchmetaphoranalogystory
00:07HOOKwe all have this in front of us two feet away, AI and social media and the crazy news that's going on around the world and all all this stuff is so distracting that sometimes when we're home, sometimes when we're trying to do it on our own, we get tripped up.
00:27HOOKToday, it's about execution. It's about speed. It's about getting out of your own way so you don't spend months or even years stuck on tech, stuck on copy, stuck on second guessing yourself.
00:41You're two miles away from where you started that day, and then you gotta reel yourself back in and go, no. No. No. I just need to get my marketing done. Right? We all do it. That's why sometimes you can have all the tools you need, all the resources you need right at your fingertips. And and I think it's only gonna get worse with all these shiny objects. So that's why I believe once again that coming back to proximity,
01:02coming back to being in person, that we're saying, we're not leaving till we get this done. Right? We're we're gonna go faster. We're no more to do list. Sometimes you get off a call, a training, and you go, oh, more stuff I gotta do. I want you to think of the lens, how do we create a ? If you're already in the middle of creating a course or creating a coaching program, don't stop that. I'm gonna say all that work that you're coaching topics
01:28could be turned into a one day curriculum. Your modules of the course could be turned into a two day virtual workshop really easy, and you know Gigi can help you do that in in seconds. So this is a cherry on the top. This is an enhancement. No matter how you take this today, I think it's gonna enhance what you're doing. You know, sometimes it get little more tactical than others. I'm not saying what you're planning on doing is wrong. What I'm saying is, let's add this to your bucket and consider it because it doesn't all have to be perfect. It's not just one on one. You can scale it, and you don't need technology.
02:03You don't need a lot of technology. Let's talk about what are some of the ingredients in that. So number one is learn and implement in real time. If you think through the biggest constraints
02:15your future client would have, I could get this done, but I could get this done if I could get this done, but the thing that's been holding me back is. If you know those, think about what those constraints are, and this thing we're gonna do together is gonna . Isn't that when we are free? Isn't it so many times we have all the things lined up? We like the creative. We know we could teach it. But maybe it's the marketing. Maybe it's the funnel. Maybe it's the the sales presentation that you have to do. There's that one thing, that one constraint. Well, the event or workshop you create, make sure it that. It overcomes that. No more excuses. They don't leave going, oh, I gotta go home and fix that. No. No. No. We fixed it while we were together.
02:56Next one, guided by a proven expert. Well, you can call yourself an expert or a proven guide or you're one step ahead or you've already walked this path. But the truth is, you are a chapter ahead, five books ahead of your ideal client. Because in most cases, your ideal client is you of a few years ago, a few months ago, a few decades ago. So therefore, you know what they struggle with,
03:21and you keep them moving forward without the ADD scrolling on social, talking kids, all that stuff. This is we're in it. We're making it happen, and it's guided. We all have long to do lists.
03:35Sometimes you do things on your own, yet you know you have your to do list, you're trying to check them off, but kinda you skip some of the ones that have been holding you back, and you do first one, third one, seventh one, ninth one, and you need one, two, one through 10 done. So this is a time where you execute. You leave your clients or you leave our event, we got this done.
03:57Next one's easy, it's real time accountability. Real time accountability just means if time is a big problem for your then you make sure there's a section where you bust that, or maybe you teach them how to do a not to do list, how to have . Meaning, if it either this serves the woman or the man you wanna become, or it doesn't. How to get them the strength to say no, to open up gaps in their calendar so they can actually implement the thing you're teaching.
04:23In this business, I hope I know the biggest constraints that you have. That's our job. Right? If it's building your funnel so you can collect money, if it's launching so the world can say yes, whatever that is, that's what you'd wanna teach. Real time accountability, overcoming those constraints. The next one is collaboration and not feeling alone or behind. In every group I've ever had, there's always a couple breakout people that are a little faster than others, which is totally cool. And there's always a couple people that feel really far behind, and then there's the people in the middle. What's great about a group, especially the right heart centered group like this, is we learn from those that are going a little faster, and we pick up and pull the ones going a little slower. So by the time you're done, everybody's equal. That collaboration is freaking awesome.
05:07Next is . What does that mean? It just means what can we do during that time we're together or you're together with them where they go, damn. I did this one hour exercise and it's done. Look at this. Needle moves. I can collect money now. I can go tell my warm network to go check out my page and book an appointment now.
05:32Next, you could charge a middle tier price. Now what I like, depending if it's a workshop or or in person or retreat. There's retreats and workshops that are anywhere from 5 to $50,000. Right? It depends. Mean and you might wanna do your first one for free, like I said, or you might wanna do one at a lower cost just to get the first one done. But middle tier to me that 5 to, you know, depending how deep it is, can be 25,000, 50,000. Right? We have a $250,000
05:59mastermind, Tony and I. Right? People always say to me sometimes, well, would they pay that much for three days? They're not paying you for your time. you can deliver them. You've already paid and earned this value because you spent years going through it to figure out how to go faster. You get to go deeper with your students in an immersive get it done experience. Right? With an event, you can look at your students and look watch each person move forward,
06:28even if it's moving forward with the human condition, because some of us have everything we need. Isn't that true? Some of us know we can do this. Some of us know we're meant for more. We know we can impact others, but . Look
06:44at all that's going on in the craziness in the world. I'm not that good on camera. Can I really ask for the money? Am I really worth it? I'll pick this up next week, and then a week, and a month goes by, so you can look at people in this group with you and go, no no no. We're not letting the human condition get in the way. Look at this group. We're all here supporting. We're moving forward, and it's this it's this tribe moving forward. And again, I wanna anchor this in. Please don't let this throw you off from what you're doing. Just let this excite you and see what's possible. The before the event is really just to get everybody on the same page. If you're teaching heart centered awareness, well, get everybody ready for a heart centered awareness
07:22HOOKstrategy session. If you're teaching women how to get through menopause, what are some of the health things or setups that you wanna do before they come? I'm just making stuff up. So two days on Zoom, two days in person, two days at the hotel, two days at my office. What are we gonna accomplish there? What are we gonna do together? While we're there, all of this is getting done. We're gonna film your video. We're gonna edit your video. We're gonna make your your funnel live. We're gonna get your merchant merchant account set up. We're gonna write your sales copy. We're gonna write your email follow-up sequence and make it live. Those are the things that's some of the things we do at launch, those are things that we're gonna get done together. You're not leaving without that happening. Four steps to creating a winning program. Number one, choose the format and the length. What is the format and the length? Meaning, are you gonna do a two day Zoom,
08:08HOOKone day in person? Some of you are gonna think, let me shorten the time because I don't think I have enough to share. Don't think about that because when you have Gigi to help you, you can help structure breakouts, working amongst each other, action steps from EG, teaching points from Gigi. She can help you create this curriculum that you just go, this is easy for me to deliver. It aligns with who I am. But either one, let GG or chat help you create that curriculum. Okay?
08:38Number two, create your curriculum and outcomes. It's what I just went over. Use the thought process of outcomes first. Price your program. For the program, you're gonna create, what do you wanna charge? Make them donate a certain amount of money to your favorite charity for your first one. If you wanna do your first one and not feel just wanna get the the bugs out, do your first one. They gotta donate a thousand dollars to charity to get access, there's only five seats. Create a realistic goal. What are your expectations?
09:05What do you wanna do? You you wanna do it in ninety days, and you wanna put five people in it. If somebody can get your pre event, during event, and after accomplish what they've been trying to achieve for quite some time, or overcome a problem, or go faster, or reach their goals, then you're doing them a service. So always say, don't ever sell anything that you're not so proud of that you can't wait to talk about. You need to feel about it so good that you're like, if they say yes to this, damn,
09:35CTAI get to shift their lives. Right? You believe in your product so much that you can't wait to talk to people about it. Right? Let's say you decide everything we talked about, you know, what you're gonna do, how many days, uh, you know, what your curriculum is, how much you're gonna charge, you hit your goals, and when you love something, sales conversations should be fun and painless and exciting. I want all of you in the next ninety days to get paid for changing someone's life. If you do, everything changes. There's no stopping you after that.
10:06CTAListen, if somebody really can't afford it, if it's taking food off their table or they can't pay their mortgage, that's completely different. See what kind of free services you can give them, support them, tell them, say, hey, I'd love maybe a sponsorship program, or send them a free course, something to serve those people. But a lot of times, what people are really saying is I'm not sure if it's worth the investment. I'm afraid of spending money and not getting results. To reframe that, let's shift the focus for a second. What's the cost of staying where you are? Think about that. If someone says, I'm not sure I can afford working with you, it's like, how much lost opportunity are you missing? How much wasted time? How much lack of momentum? Momentum? What's gonna be different in your life in a year from now, six months now, if we don't take massive action and get it done? If they can't afford their rent,
10:51CTAgive them empathy, compassion, and anything that you could share with them. If it's just that you can tell alternatively, hey, just let me ask you. If you don't do this, what what's gonna change in your life in the next six months? What opportunities have you already missed by not taking this action?
§ · For Joe
Steal the format.
Workshop-pitch playbook
Dean's 10-minute teach is the entire blueprint for productizing the LFB Line — copy the structure, swap the topic, ship it next week.
- Open cold: a 30–40 second cinematic B-roll montage under a single voiceover line. Doesn't have to be original footage — licensed stock cut tight will do. The production gap is what makes the talking head feel 'premium' instead of 'podcasty.'
- Lead with a 3-word thesis ('proximity is power'). Don't restate the title. Trust the title to do the bait, the thesis to do the lure.
- Reframe 'to-do list' → 'to-done list.' Steal the inversion: every Joe offer framed as 'walk out with the asset built,' not 'walk out with notes.'
- Permission slip up front: 'You are a chapter ahead of your ideal client.' Dean lets the viewer give themselves the right to charge. Use verbatim in Killing Excuses.
- Lock the 7 ingredients + 4 steps as the literal table-of-contents for the LFB Line landing page. Real-time execution, accountability, needle movers, middle-tier price — that's the LFB pitch.
- Close with 'What's the cost of staying where you are?' Universal opportunity-cost reframe. Paste straight into the MCN+ objection script.
- Note the soft CTA: zero in-video pitch, all selling lives in the YouTube description ($1 MBS trial). The talking head builds trust, the description harvests.
§ · For You
If you have something to teach.
Run the room
Stop building a course no one finishes. Gather 5 people, charge real money (or have them donate to charity), and force the work to get done in the room.
- Pick the one constraint your ideal student keeps tripping over — the funnel, the sales call, the first email. Design a 1-day or 2-day session that busts that one thing.
- You don't need to be the world's expert. You need to be a few chapters ahead. Your ideal student is you, three years ago.
- Don't send people home with homework. The whole point: the work happens while you're together — they leave with the funnel live, the video filmed, the email written.
- If pricing scares you, run your first one as a $1,000 charity donation for 5 seats. Gets the bugs out without the 'am I worth it?' question stopping you.
- When someone says 'I can't afford it,' don't defend the price. Ask: 'What's it costing you to stay where you are? What changes in 6 months if you don't act?'
- Don't sell what you're not proud of. If you can't wait to tell people about it, the sales conversation stops feeling like sales.
